Young, local artists bring talents together in Made Fresh Collective
By Isaiah Guzman
Posted: 12/17/2010 01:30:37 AM PST
SANTA CRUZ — As a kid, Taylor Reinhold got to see one-of-a-kind blown glass made all around him.
His mother, after all, is Annie Morhauser, owner of internationally renowned Annieglass of Watsonville.
“That’s where it all came from, seeing it at a young age,” the 23-year-old said. “Art was always something very important in our household.”
Now, Reinhold and a group of about 10 friends are trying to make their own one-of-a-kind art, though therein lies the catch: They aren’t making just one kind of art. They’ve started Made Fresh Collective, a collaboration from different artists that features everything from hand-drawn, silk-screened and airbrushed clothing designs to ceramic jewelry, pottery, posters, stickers and bags.
Made Fresh Collective will be on display now through Sunday downtown in a studio on Plaza Lane Alley behind Benten Japanese restaurant. For $10, customers can bring in a T-shirt and have it screened or airbrushed.
“Made fresh out the door,” said Made Fresh Collective artist Jasper Marino, 22.
The clothing graphics range from hip-hop and graffiti style to designs from different world cultures. Some of the posters have an art deco feel and feature images of Bob Marley, Kurt Cobain and Janis Joplin.
But Reinhold, Marino and his young colleagues — Carl Qualye, Tom Rich, Nikos de la Rosa, Hannah O’Neal and Cruz Cisneros — don’t want to just make “fresh” merchandise. They say their collective is more about the
process than the product, more about keeping it grassroots than creating a label brand.
They hope to put on festivals featuring music, skateboarding and food and are working with nonprofit after school program, Mariposa’s Art, to have a summer urban art festival in Watsonville. Marino said the collective is “all about the youth.”
“What am I talking about?” he said. “I’m still a youth. But the little guys. We’ve got to get them off the video games and on the creative tip.”
Reinhold said he and Marino started printing T-shirts in his backyard.
“Ever since I bought the press,” Reinhold said, “it’s just become this mass zone for creativity.”
Now, Reinhold has what he calls an “art compound” on his mother’s property up Rodeo Gulch, a converted barn where he and his fellow artists churn out ideas.
Though Reinhold founded Made Fresh Collective, he said it would be nothing without the group.
“It was all about having all these influences from my friends,” he said, “who are really talented.”